Search engine optimization (SEO) is the process of making your website more visible and easier to navigate for search engines such as Google, Bing and Yahoo. The aim of SEO is to make your site rank high on search engine results pages (SERPs). As a reputable company, you want to make a good impression on search engines because if your site ranks high when someone searches for your product or service, you’re more likely to get lots of qualified visitors. Here are 6 reasons why your company should add SEO to its marketing strategy.
SEO Makes Your Business More Competitive
If you’re constantly struggling to rank high on search engine results pages, it means that your competitors are probably doing enough to optimize their website for search engines. This is especially true for naturally competitive markets like the legal market, the finance market and the insurance market. So using the marketing strategy of SEO or organic marketing for lawyers, accountants, insurers, and other markets, is essential. Your competitors are most likely already doing it.
For example, say you are a law firm. You want your website to show up on the first page of Google for the following keywords: “derry torts lawyer” and “tort law firms in Derry”. However, your competitor’s websites already rank high on SERPs for those terms. They will get more traffic than your business because they have ranked higher on the search engine results pages. This is a situation that your business can’t afford because more traffic means that they will be able to gain a bigger share of the market.
In order to stay competitive, you have no choice but to improve your site’s SEO so it will rank high along with your competitor’s websites.
SEO Builds Trust With Potential Customers
When people search for something on Google or Yahoo, they don’t just type a few keywords and click “search”. They go further after that. They read about a company’s background to determine whether it can provide quality and reliable services and products. They will look at review sites like Yelp and Google My Business to see how other customers liked the product or service that the company provided. So when they click on your site after you appear on their homepage because of a high ranking and see a professional-looking website with a high customer rating trust is built further.
SEO Encourages Your Business’s Growth
When your business grows, this means that you have more opportunities to earn bigger profits. In order for this to happen, people need to find out about your company. They need to know what it does and how it can benefit them. And one of the best ways of attracting potential customers is to improve your site’s SEO.
In fact, consumers today are more open to purchasing from online stores than they were in the past. That’s why you need to have a good website with high-quality products and services if you want to stay competitive among online businesses. This will encourage your company’s growth because when people visit your website, they will see that you are selling quality goods and services. They will buy from you if they think your products can meet their needs.
SEO Heightens Your Presence On Social Media
When people today think about buying a product or service, they tend to consult their social media friends first before making the final decision. This is why it’s vital to improve your site’s SEO so it can rank high on SERPs. When people search for something in Google or Yahoo, they will see your website in the result pages. But if you don’t have enough following, then most people won’t click on your website. So when this happens, you need to create more online content that can encourage people to follow your company on social media sites like Facebook, Twitter, or Instagram. You can also sign up for a Youtube channel so you can post videos about your products and services on the site’s homepage.
SEO Aids Your Site’s Mobile-Friendly Capabilities
People search for things on their mobile phones. And along with it, they check the mobile-friendly status of a website. In fact, Google also uses mobile-friendliness as one of its ranking factors, so if your site isn’t mobile-friendly, you need to work on it right away. If SEO can help you improve your site’s mobile friendliness, then that’s a good thing for your business because this will encourage people to visit your page.
SEO Helps You Reach Your Target Market Easier
Last but not least, SEO can help you reach your target market easier because it helps you improve the site’s visibility on SERPs. If your business is in Springfield, for example, then if you optimize your site for “Springfield SEO,” you will have a higher chance of attracting customers from the area. This is another way for your business to grow.
In summary, SEO isn’t just a trend that online marketers should follow. In fact, without it, your marketing strategy can be ineffective. From going you a competitive edge to encouraging your business’s growth, promoting your brand online is what SEO was made for. There are many benefits of adding it to your marketing strategy that you need to keep in mind.