As modern business practices have changed the internet has become one of the most important tools with which to drive business growth, especially when you have a website from which you handle the majority of your sales. Understanding how to drive traffic to your website is therefore fundamental if you want to increase turnover. Often though, modern methods escape us, especially if we are from an older generation who hasn’t grown up with the internet at the forefront of our minds, so here we are going to look at the smartest ways to drive traffic to your website.
Publishing content is effective marketing, and this is a vital tool for driving people back to your website. If you do not have content, whether offline or online, then you are not going to drive traffic to your website via the most efficient means such as search engines and social media platforms. The website visitors are looking for valuable information that will either help them make a decision or solve a problem. You can do this by publishing texts, videos, or audio and it pays to work out which works best for your product. If you want your content to be picked up by algorithms it needs to be of high quality and actually benefit the reader or viewer, so you need your content to be written by somebody who has the ability to optimize content for search engines as well as write engagingly.
Publishing offline content can also help drive traffic to your website, but how do I go about doing this? Well, your website needs to be visible at all times, so why not subtly change your business cards so that your website name is to the fore. Whenever you are at networking events, spell out the website name when handing out your cards so people are immediately aware of it, and it becomes logged in their mind. Maybe you have staff, so why not design them a uniform that prominently displays the website address, or launch associated products? There is a reason why everyone is drinking tea out of a branded mug – to increase awareness.
Sales funnels or click funnels are a great way of driving new traffic to your web page as they will help with the marketing, sales, and delivery of your products. Effectively it is a process that will navigate your customers through the buying process, from becoming aware of your product, to actually purchasing it. It is a great tool for your website as it will directly lead customers to your goods optimizing the process along the way, so you are left with more time to the nitty-gritty aspects of your business.
In 2020 nearly 50% of web traffic is mobile-driven yet nowhere near that percentage of websites are mobile-friendly. We all know what it is like when you go onto a web page that isn’t set up for mobile viewing, it can be a nightmare to navigate and we normally find ourselves leaving the website within seconds. This can be a disaster for any business as the user experience is paramount and you are unlikely to ever see that potential customer again. It is therefore imperative that you take the time and the money to design a mobile-friendly website.
Social media is a great way to drive traffic to your website. We have already talked about publishing content, but in this instance, it is not so much about the content but about creating brand awareness. You can do this by sharing content from other sources and can also write opinion pieces on your industry without trying to directly sell anything. This allows people to see that you are an expert in your field, which will help drive people to your website as you will be seen as an authority in your particular sector or subject. You may also want to start advertising via social media, which again can be useful as you can tailor your adverts to your target audience and the demographic you are looking for. Remember, you are trying to drive traffic to your website so you don’t get bogged down posting every 5 minutes, post strategically, and smartly, to reap the rewards.
Driving traffic to your website is not an exact science but with the multitude of tools available to you, it has never been easier. Publishing content will help you to stand out from the masses and will help to give the impression that you are an expert in your field and a go-to person for advice. Use sales funnels to drive the customer through the sales process and increase traffic to your site and don’t forget to be mobile-friendly or you could perhaps lose out on 50% of your potential customer base.