Oculto means “hidden” or “waiting to be found” in Spanish. Bringing the brand to life right out of the gate, Oculto launched on Friday the 13th to emphasize unparalleled positioning that will carry over to all consumer engagement moments. From immersive events to engaging social media to best-in-class partnerships, it is all about tapping into the spontaneous nights out with friends. In 2015, the secrets of Oculto will be revealed—and consumers will be inspired to share secrets of their own.

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