A good fashion brand allows us to represent ourselves through more than just the clothes we see in the mirror. There is a certain spirit that every brand has, and we look to find ourselves in brands that we like. Especially today when every brand can have its voice heard in social media, representation is very important. Thus, if you want to grow your fashion brand, it is time to learn a thing or two about social media strategies.
Every fashion brand had to start out small before it became the giant they are today. However, today is different because iDigic has revolutionized brand building on Instagram with their business. It is now easier than ever to skip the start phase of your fashion brand and press on with the journey.
However, even with these new tactics, you still need to be patient in the fashion industry. Even though it is easier than ever to go viral now, this does not mean you are the number one fashion icon. This means that you got the right start and that you need to follow through with your brand in order to truly mark the world of fashion.
Knowing your audience
You need to know who your target audience is, and what kind of people you want to wear your clothes. If you go too specific, you are sure to find your audience, but it may be too small. If you want a fashion brand dedicated to just a small select group of people, this is perfect. However, if you want a wider audience to notice your brand, you need to shoot for something bigger.
There is a certain risk with this tactic because you may lose your core followers of the brand. If you try to reach everyone at the same time, you are most likely to miss all of them and thus end up with no one. This is why it is important to know your audience, they are the ones who are going to be buying your clothes.
Knowing your brand
In order to know your target audience, you need to truly know what your fashion brand stands for. Every fashion brand has its own ideals and sets of standards they wish to accomplish and represent. By knowing yourself, you will be able to use your ideals and standards to lure in your target audience.
People like specific clothing because of what that brand represents, they are attracted to the idea rather than the item. When people buy clothes, they want to find a way to express their own ideals and standards. If they see their own ideals line up with your ideals, or better yet, you spark these ideals in them, they are more likely to buy your clothes.
Adhering to your ideals
Setting up your ideals is one thing, adhering to those ideals is a whole different story. For example, a lot of fashion brands say they like the environment, and they like being eco-friendly. However, how many of these companies follow up with those ideals and work to make a difference in this world?
How many fashion brands want to represent freedom, yet they make their clothes in sweatshops across third-world countries? What kind of freedom do these brands stand for if they lock their designs behind price tags in the range of hundreds of dollars? It is very important to make your ideals clear on your social media and show how you adhere to those ideals.
It is very important to balance your social media posts with higher quality posts rather than just spamming them with frequent posts. Of course, this does not mean you can post once every 3 months and expect your social media accounts to skyrocket. This means that you need to find the balance of posting high-quality posts when the time is right.
High-quality posts mean, first off, posts that have all the technical details done right. This includes the right resolution and the right description that has all the information a potential customer would want. High-quality posts do not need to be made with a budget that ranges from thousands of dollars. It just means providing the content that your target audience wants to see from your fashion brand.
Dynamic vs. static
Fashion brands grow over time, and even though you want to keep a certain tradition, this does not mean you are safe from the winds of change. Your brand will need to change and adapt over time in order to truly stay what your brand wants to be. You need to prepare yourself for these changes and embrace them in a healthy way.
This means that your brand can either be more dynamic or more static. Dynamic brands tend to have strategies that change over time and always want to introduce something new to their audience. A static brand wants to preserve its ideals and sell its tradition to its target audience, showing how true they stayed over the years.
By understanding these core principles, you will be able to make a successful social media strategy for your unique fashion brand. It is very important to read about this topic if you truly want to succeed and stand out from the rest of the so many brands out there. Now, with a bit of luck and skills, everyone can make a fashion brand that can hit it big time in the industry.
However, in order to do so, you need to understand social media and use it to your advantage, not be a slave to it. This requires a lot of knowledge and dedication to your cause, and that will be the ultimate test of how much you care for your brand.