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Fore Street Restaurant in Portland, Maine

How to Book Your Restaurant Every Weekend

The hospitality industry can be a tricky place to navigate, especially if you are trying to figure out how to keep your business as booked up as possible. Luckily, there are many different ways in which you can attract the desired amount of people to visit your business each weekend. Here are a few ideas that you could consider implementing.

Utilize social media 

Marketing your restaurant is an important part of running it, and ensuring that you are always as busy as possible. Social media is a great way to give daily, and real-time updates to your local customers who have the potential to regularly dine at your establishment. You can also use it to promote various offers, and events that you may be running. These are great ways to suggest that people visit you over the weekend, to relax, and enjoy some amazing food and drink.

Find ways of drawing your customer back

Most people will have a favorite place to eat out at. What your business needs to accomplish, is to figure out several ways in which you can stand out and create the perfect environment to eat in. This will help to entice your customers back over, and over again. There are several ways in which you can do this. One example would be to train your employees on their customer-facing skills. Being treated in the correct manner is an instant boost for many people. Another example is to do with the quality of the products you are selling. If the food and drink you provide your guests is of a high level, then return guests are much more likely. You can also consider the atmosphere which you set for your guests. For example, using XM Music for Business will give you the flexibility to play a variety of different entertainment services in the background. Including music, comedy shows, or news.

Create and sell unique food and drink

If you want to attract people to your establishment, then one thing you can consider doing is finding unique, or alternative food and drinks to prepare and sell to your customers. People love trying new and different things. So, if you can provide that to the public, they will surely come to see what all the fuss is about.

Consider your pricing and availability

Being fully booked does not mean that you need to attract hundreds of people to your restaurant each week. Instead, you could consider cleverly how to price your food and manage your availability. For example, some sushi restaurants will house only a handful of people each night due to the pricing, and quality of the experience. Because of this, there is often limited availability and it requires booking weeks, sometimes months in advance to eat there. This could be something that you apply in your restaurant. If you believe that the quality and experience of your restaurant are of a high enough standard, then you can price your seats at a premium and therefore require fewer heads to fully book your restaurant.

Whether you make your restaurant more entertaining to be at, or give it a luxury touch, make sure to give these top tips a try when you are looking to book your venue.