The gym user experience is the cornerstone for the success of any fitness center. It’s what brings users back, time and time again. If you have a solid user experience strategy in place, you can ensure that your members will enjoy coming to your gym every day. But if not, it might not prove so easy to keep them around for longer than a few weeks or months. The user experience is also what sets gyms apart from one another. A well-thought-out and executed user experience gives members reasons to return to your center repeatedly and again. When it comes to creating a great UX, there are many things that you should think about before launching your new facility.
Improve cleanliness and hygiene standards
It may not be the first thing you think about when you’re planning the gym UX, but the cleanliness of your facility is one of the most crucial aspects of creating an excellent experience for your users. When members have to choose between two gyms of a similar price and similar facilities, things like cleanliness and hygiene standards are often the deciding factors. Having a clean, organized, and well-maintained gym will help keep your members healthy and happy, which in turn helps to improve retention rates and word of mouth. Cleanliness is one of the top reasons why gym members quit their memberships. If you want to make your gym stand out from the rest, you need to make sure your cleaning standards are up to par.
Increase interactive equipment and digital displays
Many gyms now include screens on their equipment to attract new members and retain old ones. This is also a great tool to engage your members on a different level and encourage them to stay in the gym longer. Some gyms have also started introducing augmented reality (AR) into their daily operations. AR technology enables gyms to engage their members by putting educational content, games, and digital content on physical props and equipment. This keeps members engaged at all times and helps to strengthen the connection between them and their gym.
Know Your Core User Needs
It’s essential to know your core user needs. These are the things your members want and need from a gym to stay happy and healthy. For example, if you know that the neighborhood you’re located in has many parents, you should include child-friendly options in your gym or even a creche. Or, if you see the majority of your users will be young professionals, you should make sure you’ve got the latest and greatest digital tools and equipment; learn more here. It’s essential to keep these core user needs in mind. You can be sure that you’re providing the best possible experience for your members.
Improve layout and equipment placement
Another thing to consider when building your new gym is the layout and equipment placement. These two things go hand in hand and should be done to make sense for the user. The layout and the placement of your equipment are crucial for providing a great experience and ensuring that your gym is used to its full potential. Therefore, you should make sure that everything is placed in an optimal position so that members can make the most of the gym.