Why did this eagerly-awaited mid-size luxury SUV make its west coast debut at a watch store? Because Land Rover and Zenith have collaborated on a beautiful timepiece called the Chronomaster El Primero Range Rover Velar Special Edition, and it’s only fitting to showcase the car alongside its namesake jewelry.

VIP guests of Land Rover, Zenith, and Westime were offered an intimate opportunity to experience the luxury, convenience, and design of the new Velar ahead of its arrival at dealerships this September.

On the outside, this First Edition Velar features an immaculate paint finish accented with bronze detailing on the front fascia, hood, and character line — these accents are one of my favorite design elements of the vehicle.

Gerry McGovern, Land Rover Chief Design Officer, said that “the Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family.” And based on the reactions of those in attendance, I’d have to say that everyone agrees with that statement.

When you slide into the posh interior, the first thing to catch your eye is the Touch Pro Duo infotainment system. This dual touchscreen system is part of a new generation of in-car technologies from Land Rover, and offers users the ability to monitor and control multiple features simultaneously for the ultimate in flexibility and accessibility. Gone are the days when you have to flip through one menu screen at a time.

I’m looking forward to having some quality time behind the wheel of the new Range Rover Velar so I can experience its adaptive dynamics, electronic air suspension, terrain response, and other performance features as part of an in-depth review.

In the meantime, check out a gallery of photos from the west coast debut of the Range Rover Velar First Edition.

To learn more about the Range Rover Velar, visit Land Rover’s official website.

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