Format67 Archives | FactoryTwoFour The Original Lifestyle Mon, 23 Sep 2024 11:09:23 +0000 en-US hourly 1 This Cameracar Deserves More Attention https://www.factorytwofour.com/this-cameracar-deserves-more-attention/ Wed, 18 Sep 2024 23:47:42 +0000 http://www.factorytwofour.com/?p=24902 The team over at Format67 have done it again. Known for their epic storytelling videos with cars as the centerpiece, the team has continued to push the boundaries of what we as consumers have come to accept and expect in automotive cinematography. And with their latest addition to the team, the Caterham Super67 cameracar, they are continuing this upward trend in the business. In keeping with their storytelling standard, Format67 released a little video on the car that just leaves me […]

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]]> The team over at Format67 have done it again. Known for their epic storytelling videos with cars as the centerpiece, the team has continued to push the boundaries of what we as consumers have come to accept and expect in automotive cinematography. And with their latest addition to the team, the Caterham Super67 cameracar, they are continuing this upward trend in the business.

In keeping with their storytelling standard, Format67 released a little video on the car that just leaves me wanting more. Watching it fly around the corners, capturing shots inches off the pavement just gives me chills. While the Cayenne and Raptor cameracars are cool, I cannot wait to see where Format67 goes with this, the shots they capture, and the rules they continue to break.

That being said, I want to see a video about this car, the build, and everything. Heck, as a journalist, I want to drive and review this gorgeous machine. What do you say Format67? Can I review it? Let’s make this happen.

Check out more about this car here: http://www.format67.net/camcar

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]]> The Art of Automotive Films https://www.factorytwofour.com/art-automotive-storytelling/ Wed, 12 Jan 2022 18:13:59 +0000 http://www.factorytwofour.com/?p=1785 Automotive films have changed, from once being YouTube compilations put together with footage from standard cameras and building their way up to full productions behind 2 minutes of automotive glory.  I used to be a sucker for the compilations, watching hours of videos of shows, drives, gatherings, and racing.  But then one day I stumbled on Format67, an agency that set out to change how we view these films. And now I cannot turn away from their productions, putting the […]

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]]> Automotive films have changed, from once being YouTube compilations put together with footage from standard cameras and building their way up to full productions behind 2 minutes of automotive glory.  I used to be a sucker for the compilations, watching hours of videos of shows, drives, gatherings, and racing.  But then one day I stumbled on Format67, an agency that set out to change how we view these films. And now I cannot turn away from their productions, putting the video playlists on repeat throughout the day, able to still focus on my work but still full experience the art of their stories.

Now, there are some amazing films out there, including the all time  favorite BMW films.  But those felt more cinema-focused and not relatable, with footage so unreal but awesome that they would draw you in.  No, instead, Format67 is telling a human story, one that not just car fanatics will love.  The use of music, the spoken word, and the engine noises take the whole experience to the next level.  You can close your eyes and still imagine the feel the experience unfold in front of you.  And that changed everything for me.  No longer did I care of the compilations, the videos of parties and a lifestyle that I could not relate to.  Now, I wanted to be told the full story in those few short minutes, with the car being a supporting actor and not the main attraction.  I was looking for the enhanced experience, which is still hard to come by.  But when done right, you feel it a sense of drive or passion, and even the smallest of car fans will be impressed.

So what does this mean for the average video producer; can they do it right? Well, yes, and right is not how I define it but how their viewers enjoy watching, and they, of course, enjoy making the video. But there seems to be the need for the automotive films to grow up, to be more than just a highlight of a car, but to tell a story. The car, while the star, should be the exclamation point at the end of the experience.

When done right, you get something that could be considered the best automotive short-film produced to date.

HONDA NSX (EXTENDED VERSION) BY FORMAT67.NET from FORMAT67.NET on Vimeo.

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