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Posts by: Petar Petrov

For millions of people around the world, Hot Wheels is the fastest mode of time travel back to their childhoods. These flashy lightning bolts are not just...

School, sports, the military – that’s where kids usually lay the cornerstones of adulthood. I, on the other hand, was introduced to certain universal values...

Apart from some pragmatic reasons for deciding to pursue higher education in Scotland, like it being free for example, I was blindly led by overly adventurous...

“What do we want? – We don’t know. When do we want it? – Now!” Add “Why” and “How” to the famous meme and you get an accurate representation of some of the...

Our politically correct society has been imposing the idea of a genderless mannequin as the universal representative of both genders. The truth of the matter...

Your alarm didn’t ring, and now you’re late. “Not today,” you’re thinking as you jump out of bed in a panic. You spill coffee on your favorite shirt in your...

Some fans of rationalizing and deduction logic argue that money, in fact, does buy happiness. Other more poetic souls believe happiness is a concept too...

All advertising, creative or not, has one main goal — to attract people’s attention, and ultimately, sell a product. Now, shining a creative light on...

Recently, I wrote about a stellar ad from Johnny Walker. But Schweppes was actually the first brand to introduce me to the idea that adverts can be even...

Johnnie Walker illustrates a widespread paradox in today’s consumer world, as its brand identity and vision are outgrowing the actual product. Whether you like...